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IGNOU Self Learning Material (SLM)
07. School of Management Studies (SOMS)
Levels
Diploma / Post Graduate Diploma Programmes
Current
Diploma in Retailing (DIRIL)
Semester-I
BRL-102 Retail Marketing and Communication
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Issue Date
Title
Contributor(s)
2022
Unit-2 Understanding Shoppers and Shopper’s Behavior
-
2022
Unit-1 Overview of Retail Marketing
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2022
Unit-4 Customer and Customer’s Needs
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2022
Unit-5 Steps in Selling-I
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2022
Unit-3 Personal Selling
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2022
Unit-7 Overview of Retail Promotion
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2022
Unit-10 In-Store Promotion
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2022
Unit-6 Steps in Selling-II
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2022
Unit-8 Advertising and Promotion
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2022
BRL-102 Retail Marketing and Communication
Govind, Gaurang
;
Prasad, Rajendra
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Govind, Gaurang
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