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Results 1-10 of 18 (Search time: 0.007 seconds).
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Issue DateTitleContributor(s)
2022Block-2 Service Marketing MixShukla, Rajeev Kumar
2022Block-3 Extended Marketing Mix for ServicesShukla, Rajeev Kumar
2022Unit-1 Marketing of Services: An Introduction-
2022Unit-8 Managing People-
2022Unit-4 Product Decisions-
2022Unit-5 Pricing Decisions-
2022Block-4 Strategic IssuesShukla, Rajeev Kumar
2022Unit-10 Managing Service Process-
2022Unit-12 International Trade in Services-
2022Unit-14 Emerging Issues in Marketing of Services-