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  1. eGyanKosh
  2. IGNOU Self Learning Material (SLM)
  3. 17. School of Tourism and Hospitality Service Management (SOTHSM)
  4. Levels
  5. Bachelor's Degree
  6. Current
  7. B.A. Vocational Studies Tourism Management (BAVTM) (CBCS)

BTMC-136 Tourism Marketing Collection home page

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 19 of 19
Issue DateTitleContributor(s)
2021Unit-18 Destination MarketingThomas, Toney
2021Unit-17 Destination PlanningThomas, Toney
2021Unit-16 Marketing Strategies in Digital AgeThomas, Toney
2021Unit-15 Direct and Digital MarketingCharu S. Yadav
2021Unit-14 Distribution Channels in Tourism MarketingShyju, P. J.
2021Unit-13 People, Process and Physical EvidenceGangotia, Amit
2021Unit-12 Promotion-IIYadav, Charu S.
2021Unit-11 Promotion-IYadav, Charu S.
2021Unit-10 PricingKotur, Anupam
2021Unit-9 Packaging and BrandingGangotia, Amit
2021Unit-8 ProductKotur, Anupam
2021Unit-7 PositioningSrivastav, Anupama
2021Unit-6 Target market in tourismSawant, Madhuri; BAMU
2021Unit-5 Tourism Market SegmentationSawant, Madhuri; BAMU
2021Unit-4 Marketing ResearchGupta, Anil
2021Unit-3 Marketing Tourism ServicesGupta, Anil
2021Unit-2 Marketing MixGupta, Anil
2021Unit-1 Introduction to MarketingGupta, Anil
2021BTMC-136 Tourism MarketingGupta, Anil; Sawant, Madhuri; Srivastav, Anupama; Kotur, Anupam; Gangotia, Amit; Yadav, Charu S.; Shyju, P. J.; Thomas, Toney; BAMU
Collection's Items (Sorted by Submit Date in Descending order): 1 to 19 of 19

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Contributor
  • 4 Gupta, Anil
  • 4 Thomas, Toney
  • 3 BAMU
  • 3 Gangotia, Amit
  • 3 Kotur, Anupam
  • 3 Yadav, Charu S.
  • 2 Sawant, Madhuri
  • 2 Shyju, P. J.
  • 2 Srivastav, Anupama
  • 1 Charu S. Yadav
Date issued
  • 19 2021
Has File(s)
  • 19 true
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