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eGyanKosh preserves and enables easy and open access to all types of digital content including text, images, moving images, mpegs and data sets

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  1. eGyanKosh
  2. IGNOU Self Learning Material (SLM)
  3. 07. School of Management Studies (SOMS)
  4. Levels
  5. Diploma / Post Graduate Diploma Programmes
  6. Archived
  7. Post-Graduate Diploma in Marketing Management (PGDMM)

MS-68 Management of Marketing Communication and Advertising Community home page

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Collections in this community

Block-1 Marketing Communication and Advertising-Basic Concepts

Block-2 Advertising Campaign Planning and Execution

Block-3 Media Planning Concepts

Block-4 Marketing Communication Form

Block-5 Strategies for Advertising Agencies

Block-6 Case Studies

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Date issued
  • 26 2017
Has File(s)
  • 26 true
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