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IGNOU Self Learning Material (SLM)
07. School of Management Studies (SOMS)
Levels
Master's Degree Programmes
Current
Master of Commerce (M.COM)
Second Year
MCO-1 Organisation Theory and Behaviour
MCO-3 Research Methodology and Statistical Analysis
MCO-4 Business Environment
MCO-5 Accounting for Managerial Decisions
MCO-6 Marketing Management
MCO-7 Financial Management
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Issue Date
Title
Contributor(s)
2017
Unit-4 Understanding Financial Statements
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2017
Unit-2 Basic Cost Concepts
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2017
Unit-4 Buyer Behaviour
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2017
Unit-5 Markets and Market Segmentation
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2017
Unit-6 Market Targeting and Positioning
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2017
Unit-7 Product Concepts and Classification
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2017
Unit-9 Branding, Packaging and Servicing
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2017
Unit-11 Price Adjustment Strategies
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2017
Unit-8 Product Developrihent and Product Life Cycle
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2017
Unit-10 Objectives and Methods of Pricing
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Date issued
116
2017