1. eGyanKosh
  2. IGNOU Self Learning Material (SLM)
  3. 18. School of Journalism and New Media Studies (SOJNMS)
  4. Levels
  5. Diploma / Post Graduate Diploma Programmes
  6. Current
  7. Post Graduate Diploma in Advertising and Integrated Communication (PGDAIC)
  8. Semester-II
  9. MNM-025 Online Brand Management
  10. Block-1 Introduction to Brand Management
Please use this identifier to cite or link to this item: http://egyankosh.ac.in//handle/123456789/108062
Title: Unit-4 Brand Extension
Contributors: Chawla, Abhay
Issue Date: 2024
Publisher: Indira Gandhi National Open University, New Delhi
URI: http://egyankosh.ac.in//handle/123456789/108062
Appears in Collections:Block-1 Introduction to Brand Management

Files in This Item:
File Description SizeFormat 
Unit-4.pdf1.15 MBAdobe PDFView/Open
Show full item record


Items in eGyanKosh are protected by copyright, with all rights reserved, unless otherwise indicated.