DSpace Collection: http://egyankosh.ac.in//handle/123456789/95523 2026-10-10T18:01:43Z Unit-3 Consumer Behaviour in Services http://egyankosh.ac.in//handle/123456789/90361 Title: Unit-3 Consumer Behaviour in Services 2022-01-01T00:00:00Z Unit-2 Conceptual Framework for Services Marketing http://egyankosh.ac.in//handle/123456789/90360 Title: Unit-2 Conceptual Framework for Services Marketing 2022-01-01T00:00:00Z Unit-1 Marketing of Services: An Introduction http://egyankosh.ac.in//handle/123456789/90359 Title: Unit-1 Marketing of Services: An Introduction 2022-01-01T00:00:00Z Block-1 Marketing of Services: An Overview http://egyankosh.ac.in//handle/123456789/90358 Title: Block-1 Marketing of Services: An Overview 2022-01-01T00:00:00Z