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Browsing by Contributor Das, Mou Mukherjee
Showing results 1 to 11 of 11
| Issue Date | Title | Contributor(s) |
| 2024 | Block-1 Introduction to Brand Management | Gupta, Mona; Das, Mou Mukherjee; Bhandari, Vibha; Chawla, Abhay; Jain, Padmini |
| 2021 | Block-1 Overview of Advertising | Das, Mou Mukherjee; Kumari, Archana; Sapna. M.S.; Jain, Padmini |
| 2023 | Block-2 Practice of Advertising | Jain, Manish; Das, Mou Mukherjee; Jain, Padmini |
| 2023 | Block-3 Advertising Campaign Planning and Execution | Das, Mou Mukherjee; Jain, Padmini |
| 2023 | Block-4 Advertising and Society | Ganjoo, Mathili; Tanu Dang; Goel, Shruti; Das, Mou Mukherjee; Jain, Padmini |
| 2020 | Unit-1 Theories, Models and Appeals in Advertising | Das, Mou Mukherjee |
| 2023 | Unit-10 Strategic and Creative Considerations | Das, Mou Mukherjee |
| 2023 | Unit-12 Advertising Creativity | Das, Mou Mukherjee |
| 2023 | Unit-16 International Advertising | Das, Mou Mukherjee |
| 2024 | Unit-2 Brand Positioning | Das, Mou Mukherjee |
| 2023 | Unit-6 Managing Client Agency Relationship | Das, Mou Mukherjee |
