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eGyankosh >
India >
Indira Gandhi National Open University (IGNOU) >
School of Social Sciences >
Master in Tourism Management (MTM) >
MTM-7 Managing Sales and Promotion in Tourism
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Unit-1 Introduction To Sales Management Unit-2 Personal Selling Unit-3 Sales Process Unit-4 Selling Skills Unit-5 Retail Communication : Sales Displays Unit-6 Sales Force Management Unit-7 Sales Planning and Organisation Unit-8 Sales : Forecasting, Budget and Control Unit-9 Marketing Communication Process Unit-10 Promotional Media Use : Case Study of India Unit-11 Planning, Managing and Evaluating Promotional Strategy Unit-12 Managing Sales Promotion Unit-13 Managing Client Agency Relations Unit-14 Message Design and Development Unit-15 Media Selection, Planning and Scheduling Unit-16 Measuring Advertising Effectiveness
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