eGyankosh > Pan African e-Network > Master of Business Administration (MBA)  > Marketing (MKT) > MS-68 Management of Marketing Communication and Advertising >

Block-6 Case Studies : [7]

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Case-1 Puripen: Selecting The Communication Mix

Case-2 Ray-Ban Sunglasses: Selecting The Target Audience and The Communication Objectives

Case-3 Colour Television: The Buyer's Behaviour

Case-4 Project Clear (A): The Advertising Brief

Case-5 Project Clear (B): Formulation of Advertising Strategy

Case-6 Project Clear (C): Formulating Creative and Media Strategy

Case-7 Nishan Jams: Message Strategy and Execution


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