eGyankosh > Pan African e-Network > Master of Business Administration (MBA)  > Marketing (MKT) > MS-61 Consumer Behaviour >

Block-3 Group Influences on Consumer behaviour : [3]

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Unit-9 Reference Group Influence and Group Dynamics

Unit-10 Family Buying Influences, Family Life Cycle and Buying Roles

Unit-11 Culture and Subculture influences

 

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