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Block-1 Definition, Nature, Ethics and Scope of Public Relations : [5]

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Unit-1 Definition of Public Relations: Its Nature, Process and Public

Unit-2 Concepts of Public Relations, Advertising, Publicity and Public Opinion

Unit-3 Ethics of Public Relations Professionalism

Unit-4 Career Prospects of Public Relations

Unit-5 Public Relations in the Development Context : Catalyst, Persuasion and Motivation


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